posted by Mike Hogan
1.DO IT EARLY!
The longer you wait the less money you will raise. The best time is typically right before or right after the live auction, prior to dessert and coffee being served.
2. TELL THEM WHY!
Make sure you have an inspiring, speaker, video or photo montage before the auctioneer begins the Fund a Need. It needs to be brief, 3-5 minutes max and it is essential to articulate clearly and concisely why the money is needed. Even if you have a great speaker, I suggest a photo montage showing images of why (sending children to camp, feeding the hungry, providing medical care for the sick or purchasing new equipment). The old saying a picture is worth a thousand words holds true here!
3.EQUATE THEIR DONATION TO ACTUAL IMPACT!
If you can give the donor an idea as to what their donation will buy, it will definitely increase your participation and your bottom line. A guest is more inclined to donate if they can relate the dollar amount to a product or service. For example, a $5000.00 donation will help us buy 10 new iPads for the classroom, a $2500.00 donation will fund bus service for the seniors for a month, or, a $1000.00 donation will fund Equestrian and Animal Interaction Programs that help our children and adult clients with disabilities in our Stein Education Center programs to gain new skills and improve self-esteem.
4.BIG MONEY DONORS!
If you know of a donor that plans on making a larger cash donation leading up to your event, ask him or her if they would be willing to make their pledge during the Fund a Need portion of the evening. Having a couple of donations at the $10,000, $5,000 or $2500 levels to start things off will help get the donation ball rolling.
5.HIRE THE BEST!
Make sure to use a professional auctioneer who has had experience facilitating the Fund a Need. A trained professional knows how to read the audience, can sense when there is another bid or pledge left on the floor, and can also keep the process moving forward so it doesn’t seem awkward and it stays fun! A professional auctioneer experienced in the special pledge appeal process will always raise more money for your cause than any volunteer. Guaranteed!